Google now evaluates websites based on their overall expertise on a subject. This concept is known as topical authority, and it is one of the most powerful ways to rank higher in 2025.
Create Topic Clusters
Start with a broad pillar topic and create several in-depth supporting articles. Link all of them back to the main pillar page.
Publish Deep, Insightful Content
Move beyond surface-level posts. Include research, data, examples, and unique opinions that demonstrate real expertise.
Strengthen Internal Linking
Use internal links to connect related articles. This helps search engines understand the relationships between your pages.
Keep Content Fresh
Update key articles with new statistics, case studies, and screenshots. Fresh content sends strong positive signals to search engines.
