Search Engine Optimization (SEO) is the key to being found online. Whether you’re a blogger, entrepreneur, or digital marketer, understanding how SEO works is your first step toward driving consistent traffic.
What Is SEO?
SEO is the process of optimizing content so it appears in search engines like Google. This includes using the right keywords, improving site structure, page speed, and meta optimization.
Key Components
- SEO Glossary: crawl, index, keyword, SERP
- On-Page SEO: titles, content, image optimization
- Technical SEO: sitemaps, robots.txt, canonical URLs
- Off-Page SEO: backlinks and reputation
Mistakes Beginners Should Avoid
Avoid keyword stuffing, poor mobile experience, and unoptimized images.