Search intent describes the reason behind a user’s query. When your content perfectly matches this intent, Google is far more likely to rank it well.
The Four Types of Search Intent
- Informational: The user wants to learn something.
- Navigational: The user wants to reach a specific site.
- Commercial: The user is researching products or services.
- Transactional: The user is ready to take an action, like buying.
Aligning Content With Intent
Educational blog posts work best for informational queries, comparison pages for commercial intent, and strong landing pages for transactional intent.
Why Intent Matters
Content that does not match the user’s intent will have low engagement and poor rankings, even if it is technically well-optimized.
